It’s safe to say that no business is going to get a smooth ride. Because the business world just isn’t like that. You don’t just get started, see instant success, and keep on riding on your success cloud until you decide to get out of the game. Although that would be nice, it’s just not realistic. Instead, what is realistic, is that you’re going to struggle. You may not struggle all day, every day, but you will struggle at some point. Business having a business is like being on a rollercoaster. It’s natural for you to experience ups and downs. Of course, when you’re enjoying the ups, you’re more than welcome to take it all in and feel proud of yourself. But this isn’t about how you take the ups, it’s how you handle the downs.

In short, tough times will make or break your business. So as much as you might like the enjoy the good times, you also have to know how to bounce back during the bad times. At the same time, you need to be able to take action and actually work hard to be able to turn things around. Because that’s what matters. You have to be able to actually turn things around and see a difference in business. And yes, that means that you’re able to go from down to up and continue to do that whenever you’re faced with a challenging situation. So let’s take a look at some really inspiring ways you can do that.

Hone In On Your Targeting

First of all, you have to be thinking about your customers at all times. Because if you want to make sure that you can make money and improve your financial situation, you need to attract the right customers. Maybe the reason for your struggles is that you’re not targeting the right customers? When this is the case, you’ll find that if you can change that, are hone in on your targeting a bit more, you’ll have a better chance of turning things around.

Rebrand

Another really strong idea is going to be to look into rebranding. Again, to be able to attract your customers, you should be thinking of ways that you can stand out from your competition, and branding can really help with that. So think about the kind of rebranding process that you may need to take. When you do, you should find that you get a strong return on your investment.

Try A New Marketing Technique

How’s your marketing looking lately? If you tend to use the same techniques over and over again, you can’t expect to get different results. Instead, you’re going to want to think about using a new tactic. But the tactic in question will need to be something that’s entirely personal to your business, and what will work for you – and testing things out is the only way to do that.

Refine Your Product Or Service

Sometimes, the reason why you’re struggling and not bringing in money, is because your product or service just isn’t as strong as it could be. And that can be hard to admit. But if you do want to improve going forwards, you have to be objective. You need to be able to identify your weaknesses in order to become stronger. So really work on your product or service line to improve the areas that are letting you down.

Improve Your Website

Another big improvement that could really increase your sales, revenue, and general custom, is your website. Because if your web design is letting you down, you could be losing customers, and subsequently sales, because of it. By improving your web design, testing new features, and seeing what generally keeps your customers on site is going to help you to not only hold on to those customers, but encourage them to buy from you too.

Reduce Your Costs

And then there are your costs. Because if you’re not making an awful lot right now, but your overheads are huge, you have a problem. When you’re struggling, you have to react. You can’t just leave everything as it is and expect things to just pick up. You have to take action. Reducing your costs or cutting things out completely will help you to stay above board during times when you need to the most.

Hire Better Staff

You should also be sure to get the right staff in place. Because people make a business. So use the right services, like payroll recruitment agency, Portfolio Payroll, to help you do that. When you bring in the right people, your business will be able to head in the right direction. It can take time, but the when you find the best staff, your situation can improve.

Bring In Experts

As a step on from that, you should also look to hire experts. Why? Because you can’t do it all – and you can’t be an expert in everything from marketing to customer service. But when you hire a marketing agency or outsource your customer service, you will be able to get experts working on each area for you, and you’ll have more chance at getting the results you want.

Host An Exciting Event

Sometimes, you just need a bit of excitement to shake up your business. Events can help with that. A successful event not only brings the customers to you and gets them excited about your business, but it’s also a great PR opportunity and will generate sales too. So get planning and see what this can do for your business.

Launch A New Product

Finally, you may also want to think about launching a new product. You may think that this is a risky move when you’re struggling, but sometimes you have to take risks to make a difference. When what you’re currently doing isn’t working, you need to change things. Sometimes, you’ll find that a new product, even if it’s aimed at a new market, is exactly what your business needs to change, grow, and generate the revenue you want.

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If you drew a graph of everyone’s life, you’d find that it’s never just a straight line. No one has a straight line constantly moving upwards showing them get more and more successful from the day they’re born. Likewise, no one has a line going downwards all the time or staying level. Instead, we all have moments where things are steady, then they get worse, but then they might get better.

The same can be said of any business venture ever. If you’re reading this, then I bet you’ve been a business owner for some time. In the beginning, things were how they are in most businesses; it was steady, and you were just treading water. Then, you found your feet, and things took off. You saw a lot of success, with lots of customers every day. Now, for some reason, everything has gradually come to a halt. Your business is going downhill, and you have no idea why. You’re looking for answers, and you’ve come to the right place.

While every business is different, and your failures could be caused by things specific to you, there are plenty of common reasons that businesses start going south when they used to have a northern trajectory. Take a look at these reasons below, and see if they apply to your company.

You’re No Longer The Best

Often, small businesses see initial success because they’re the best at what they do. When you started up, you were the only company offering certain services or products in that area. You mopped up the market, and everyone came to you. Naturally, other entrepreneurs see your success and want a piece of it. So, established businesses alter their approach and try to rival what you offer. New businesses pop up trying to compete – and succeeding. In the end, you’ve now got way more competition, and you’re no longer the top dog. Here, you need to alter your approach and start being proactive. Assess your new rivals, figure out their weak points, and use them to your advantage. Don’t just do the same thing and expect things to change. People have outsmarted you, it’s time to be twice as smart as them.

You’re Outdated And Old

A lot of small businesses start failing because they’re seen as outdated and old. Online companies may have websites that just don’t fit with the times, or don’t offer the high level of security that others now do. Retail stores may not have an updated POS system that accepts card or contactless payments. Every business has elements to it that can become outdated and replaced with modern things. Sure, plenty of companies want to try and stay as traditional as possible. I get it, that might be your thing, your USP that makes you different from everyone else. Well, as we already discussed, that USP isn’t working anymore. So, you should start thinking about bringing your business into modern times, and also prepare for the future. A tech-savvy business tends to do a lot better than one that’s still using outdated methods, machines, and everything else.

You’re Offering Things That Are No Longer Desirable

This last point merges in with the second point about being outdated. There, I was talking more from the perspective of technology in that your business isn’t modern, it’s old. Here, I’m talking more about the products/services you offer. The first point spoke about other businesses offering what you offer, but better. This point is about instances where your product/service just simply isn’t desirable to the consumer anymore. The best example of this is a shop that sells a particular type of clothing. Let’s take things to the extremes and say you opened a store that sold fur coats. There was a time where this was highly desirable to consumers. Now, real fur is looked down upon and seen as unethical so no one will buy your stuff anymore. The same applies to service-based businesses; a service that was desirable five years ago might not be desirable anymore. I have a potential future example of this with web design companies. Who knows, in a few years there could be software out there that fully builds sites better than any designer can, meaning this service is no longer needed. You get the picture, and the only way you can improve things is to completely change what you’re selling. Think of something new and exciting that fits current market trends. Don’t force yourself into a small box where you’re restricted in what you can do.

The bad news is; your business is going downhill because of one of these reasons (or all of them). The good news is; you can fix things and start that upward curve on your success graph once more!

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If you’re at all interested in investing and using your money to its maximum potential, then right now, you really do need to know about cryptocurrencies. It might turn out that they aren’t the right thing for you, and it might turn out they are the perfect way for you to use your money, but you won’t know that unless you know a few things about them first…

Cryptocurrencies are Pretty Volatile

Before you even think about investing in Bitcoin or other cryptocurrencies, take a look at this Bitcoin Blog, and you will see that cryptocurrencies are very volatile which means you can see a huge rise or fall in price every day or even hour, depending on the market. This means you can make huge profits, but you can also make huge losses too. So, if you’re risk averse, they probably aren’t the best investment option for you. However, if you’re willing to play the long game, adding some digital currency to your portfolio probably isn’t the worst idea.

Cryptocurrencies have No Backing

The money you have in your bank account, wallet has backing from either the government or central bank, who regulate it. This is not true of cryptocurrencies, which not only means they are more easily lost, but they are also more difficult to quantify in terms of value. That being said, the fact that they are so deregulated and about as anonymous as you can get does have it’s advantages when you’re looking to manage your money as effectively as possible.

Bitcoin isn’t the Only One

Bitcoin was the first cryptocurrency, and as a result, it is the one that most people have heard of, but it isn’t the only one. There are more than 1,300 cryptocurrencies currently available, although Bitcoin does account for more than 54 percent of the market’s worth. What does that mean for you? If you want to make big profits, it may well be better to look at up and coming cryptocurrencies over Bitcoin. The Cryptocurrency Facts website is a good source of currencies. Check it out and see which currencies seem most likely to make a profit for you.

Blockchain is Where the Profit Is

There has been somewhat of a frantic rush to invest in various cryptocurrencies, most notably Bitcoin, and although lots of people have made pretty good profits investing in it, where the real profit is in the Blockchain technology itself. If you invest in the creation of better Blockchain technology you’re more likely to make money with less risk than if you just invest in the currencies themselves.

You Can Mine Them

Something that novices to cryptocurrencies don’t know is that you don’t necessarily have to buy them – you can mine them too. However, in order to do this, you need to invest in a lot of expensive computer equipment and use a lot of energy, which means that unless you have a huge stake and you plan to treat mining like a business, it’s probably not for you.

Now that you know a bit more about cryptocurrencies, are you tempted to invest in them, or would you rather stick to more traditional means of growing your money?

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With every investment decision, investors only seek higher returns. Considered as a preferred choice for many, mutual funds offer high returns at a lower risk compared to direct equities. An investment in mutual fund allows investors to avail of the benefit of compounding interest and helps them generate optimum returns in the long term. Additionally, mutual fund investments may be made in the form of a Systematic Investment Plan (SIP) and its returns carry tax benefits.

When it comes to determining the performance of a fund, investors are not aware of what to consider. Measuring the short-term performance of the fund may sometimes lead to wrong decisions. Many consider this short-term return as a benchmark and set wrong expectations. Therefore, it is important to assess the fund correctly in order to avoid wrong financial investment decisions.

Ways in which investment returns are calculated

If you want to check your mutual fund performance, you must first understand the different ways in which the returns are calculated.

• Point-to-point return or absolute return

This is the figure that, you arrive at by deducting the final Net Asset Value (NAV) from the initial investment amount. An absolute return does not take into consideration the period for which your money has been invested or the inflation during that period. For instance, if you invested INR 20,000 in 2015 and its current NAV is INR 30,000, then your absolute earning is INR 10,000.

• Annualized returns

Each fund shows returns that are compounded and not absolute. Mutual fund returns compound over a period and the Compounded Annual Growth Rate (CAGR) shows the year-on-year growth rate of the investment over a particular duration.

Why absolute returns do not reveal the right picture

Fund managers often ask investors to stay away from considering a point-to-point return. Let us delve deeper to find out why absolute returns should not be considered as a benchmark and may be misleading.

• Reflects an incorrect financial picture

For short-term mutual fund investments of a year or less, absolute returns may show the right results, but in case the investment is for a long-term, this does not hold true.Over a longer period, the fund may not be able to sustain the same or an increased return percentage. For example, if a fund outperforms in a three-year period, you may not be assured that it will perform the same way over a five-year duration. This also does not mean that you will not earn good returns over a longer period. The three-year return could be fueled by a positive market movement and a favorable macro environment. There could be a significantly higher return in a three-year period and an average or below-average return in the five-year duration.

• Performance depends on the type of fund

The performance of the mutual fund depends on the type of fund you are invested in. Equity funds are highly volatile and the returns on the same may vary from one period to another. It is also affected due to the market conditions. CAGR does not account intermittent volatility. The equity fund may have gone up by 40% in the first year and may dip by 25% in another, but the absolute return will not provide correct information about the fund. It might only show the upswing of 40% in a particular year and misguide investors.In fact, most top-performing mutual funds perform well in the first year and then slump in the next two years. Hence, the overall performance may be determined by considering a three-year or a five-year investment period.

In order to gain maximum return from mutual funds, fund managers insist investors remain invested in the long run in order to gain maximum mutual fund returns and to bring down the impact of the market changes to a minimum. Every investor should learn how to interpret the CAGR and understand the implications of three-year or five-year returns on the investment.

The biggest benefit of a mutual fund is the compounding of interest. CAGR is ideal for measuring performance over a longer period whereas absolute returns may only measure the performance for a year.

To invest in top-performing mutual funds, investors must use user-friendly tools like the Angel Wealth mobile application. It offers customized recommendations for your financial goals. It runs an ARQ investment engine, which has no human intervention and is powered by advanced algorithms. So download the Angel Wealth mobile app today and streamline your investments.

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The age of retirement for most people has risen considerably over the last few years. In reality this means that you have less chance of enjoying your retirement whilst still fit and healthy. Although people are living longer, chronic ailments, although manageable can hamper your activity levels.

What if there is a way to ensure that you could retire early enough to still have an active lifestyle? Many people have asked themselves this same question and surprisingly there are solutions out there that could make early retirement tangible, rather than remaining a distant dream.

To retire early, with enough money behind you, you need an average of 40 years of savings. This sounds impossible, but with careful financial management started early enough in life, it is doable.

In this article we will visit financial solutions that will enable you to plan for an early retirement.

Plan

Early retirement means different ages of retirement to different individuals. It is good to pinpoint an actual age, so that you can accurately predict how much you need to have saved by this point. Do you intend to totally retire at this point or are you planning on working on a part time basis? Every bit of income helps, some people choose to make money from their hobbies such as arts and crafts. Effectively if you don’t plan on working for financial gain at all in retirement you will need to save a lot more.

Work out how much you need to save each year and how much it is possible to live on once retired.

Invest

Once you have worked out how much money you need to retire early you can start to plan how you can invest your money in order to reach your goal. Investment sounds risky, but even retirement plans involve investment. It is good to educate yourself on the many forms of investments available. If trading on the stock market is really not a viable option due to risks involved you could consider investing in real estate, Fundrise is a platform which allows investing in real estate to be accessible to the general public. Your investment can be relatively low cost and fundrise fees allow you to invest for as little as $500.

Although investing in stocks and shares has the potential to be extremely lucrative, there are risks involved. Before you embark on investing your money you should take professional advice from trading experts and independent financial advisors. In addition to investing in stocks and shares there are many financial products available to invest your funds in from providers on the high street. Always take advice.

Property

Property is a great investment for the future. Capital you have in your property can help fund your early retirement by selling your home and downsizing. If you wish to invest in property for the rental market or to renovate and sell on, ensure you carefully research the location and potential pitfalls in the property, otherwise you could be potentially investing in a money pit.

Ensure that you have paid off your mortgage at the point in which you want to retire. Most mortgage lenders will let you make over payments without penalties.

By following this guide you will be well on your way to planning for an early retirement.

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