Put Your Customers At The Front Of Everything You Do

By admin, March 15, 2018

If you do absolutely everything with your customers best interest at heart, then you can’t really go wrong can you. Well, hypothetically you can’t, but we all know how awkward customers can be sometimes. They have to be among the most hardest of people to please in the entire world. But how true is that statement. Is it that they are hard to please, or is it due to the fact we aren’t doing enough to please them. Whilst a lot of business owners wouldn’t like to admit it, money is always at the forefront of their minds. Everything a business does is money orientated, even if some like to sugar coat it as caring for the customer. Think of typical adverts such as ‘Tailor made phone contracts designed with you in mind’. No, they’re not designed with the customer in mind, they’re designed to make the most money. So, if you know you’re guilty of this we’re here to change you. Putting the customers at the front of everything you do will completely transform your business, and here’s how you can do it.

Your Website

Your website plays a crucial role in the happiness of your customers, and happiness always equals more sales. Now we’re in an era where most people chose to go to the internet to buy pretty much everything. The internet is now even better than the local supermarket that might be a two minute drive down the road. It just makes everything so much easier, so you better believe that the majority of your sales are going to be coming through your website. So, the more effort you put into it, the better you’re going to be in terms of customer happiness. One thing to think about doing is having a UX agency help to upgrade, or even design you a whole new website. UX is a user experience based website. It puts the customer at first and helps to improve things such as the ease of use, and the ordering process to better suit your customers needs. They have expert knowledge to make sure that the customer is always pleased when using your website. The second thing you need to think about doing is actually getting your website out there for customers to notice. The best thing to do here would be to use a marketing agency to set up the best strategy for your website and business. Different strategies work better for different companies, so going it alone isn’t always the best thing to do.

Your Products

The better your products, the happier your customers. It is a no brainer really, but something a lot of businesses seem to struggle with for some reason. Market research is one of the best ways to make sure you’re always on the right track. It will give you access to vital information such as what your customers like and dislike about your products, and what they expect to see from you. Take the feedback onboard and make sure you’re always improving upon their advice. Our main advice would be to make sure you’re not cutting any corners. We understand you’re in the game to try and make as much money as possible, but poor quality products aren’t going to get you very far, no matter how much money you’ve saved making them. What the people want is high quality, long lasting, and even unique products if you can achieve something like that. It might be worth having a sneak at what your competitors are doing, and how they’re making their products or services so you can have a little inspiration.

Your Sales Strategy

This is where so many business go wrong. A good sales strategy isn’t one that is aggressive and has the aim of reaching out to as many customers as possible. A successful sales strategy is one that waits for the customers to come to it. The last thing you should be doing is things such as cold calling to try and get sales. Nothing will anger your customers more. Gentle sales techniques such as offers and discounts will help to naturally draw the customers in. You can then work your magic either face to face, or over the phone or email. Never be too aggressive, and never try and oversell a product to your customers. Make it sound exciting, but never pressure. There are plenty of guides on the internet that will help you to improve your sales strategy.

Your Customer Service

Bad customer service is being too pushy with things such as sales, as we’ve already discuessed. But something even worse than that is the poor customer service you can give when a customer is actually trying to purchase a product or your service. You should always be polite, attentive, and make sure you’re giving the customer everything they want, obviously within reason. It isn’t just you that needs to nail this, your employees do to. As a business owner we would hope that you already know what is required when it comes to customer interaction, but your employees might not always be so clued up. They’re often the reason why you’ll be getting complaints in the first place. Make sure you hold regular training days and reviews to make sure they’re always giving customer service to the highest standard.

Beat Your Competitors

Finally, if you want to keep your customers at the front of everything you do, you first need to make sure you’ve got the customers. Always stay one step ahead of your competitors, and don’t be afraid to take a few sneaky ideas from them to improve your own business. Make sure you’re checking out their faults, and use them as your own strengths. Just like customers talk about your own business, they’ll talk about your competitors too. This can easily be found online, and it can easily be used to your advantage. Marketing is another good way to make sure you’re always in the limelight with potential customers, therefore keeping you one step ahead of competitors.