As a startup owner, chances are that you don’t exactly have a huge and unlimited pool of money at your disposal and it’s only natural, and sensible, that you should try to make savings wherever possible if you want to be in the best possible financial situation 12 months from now, but there are some things that startups just should not even think about skimping on.

Here are some examples of the kinds of things you MUST invest in if you want your business to be a success commercially and financially:

Reliable IT Services

So much of what we all do now is done at a computer, tablet or smartphone, and online is the space that modern businesses really need to conquer. What this means for you as a startup owner, is that you really cannot afford to skimp on reliable IT services. If you cut corners in this department, not only could you lose money when your network goes down, but you could actually risk losing sensitive data, and that could get you into a whole lot of trouble, not to mention cost you a whole lot of cash. It really isn’t worth the risk, especially when you can find great IT services which are moderately priced.

Data Backup

It’s also sensible to invest in a good data backup system, preferably in the cloud, so that should your website be hacked and your data lost, you will be able to instantly recover it. You can backup your data securely for as little as $10 per year, so it really would be foolish not to do so, especially when a loss of data really can cripple a small business.

Great Design

A lot of what determines whether or not a business will be successful, rightly or wrongly, is how attractive its brand is. Think of all the massively successful companies out there; your Google’s, Coca-Cola’s and Nikes and you’ll notice they all; have one thing in common – an instantly recognizable brand. If you want to be in their league someday, you need to invest in great design for your website, logo, business cards and, where applicable. Your products.

High-Quality Web Hosting

A lot of small business owners opt for the cheapest web hosting package they can find available to them. This is understandable, after all, hosting is hosting, right? Wrong! Very wrong! You see, a lot of the cheaper hosts go offline a lot, and when your website is down, that means you are losing money. Not only that, but a poor host could mean a slow website which will put customers off and prevent your media from effectively loading. Factor in the time you spend sorting it out, and the losses to your company could be huge.

Web Design

As well as putting a great web hosting package in place, you should also invest some of your startup capital in creating a website that looks beautiful and performs flawlessly. In the 21st Century, your website is often the first thing about you that the consumer will see and if it looks awful, well, they’re hardly going to have much confidence in your products and services are they? Don’t make the mistake of using a basic template when even just a little investment in a custom solution can be all that it takes to make that sale!

Creative Content

Naturally, you’ll want to put some content on your website so that people can actually find your company. If you want that to happen, it pays to invest in high-quality content written by professional copywriters, either on staff or freelance. If you do this, you can bet that you’ll make your money back and then some in the fullness of time.

Customer Service Training

Most startup owners are so focused on the future and how they want their business to be a year, two years or even ten years down the line, that they often lose sight of the things that need to be done now to get them there. One such thing is high-quality customer service training.

You see, although customer service might not seem like your most pressing issue right now, or even something you can justify using the business credit card on, it is actually one of the most vital tools in your arsenal. After all, your customers are the people who will make or break your business, and without them, you won’t even have a business at all. Once you realize this, it’s well-worth taking the time to invest in the right training so that your employees always treat your customers right.

Legal Counsel

We all know that legal fees are expensive, lawyers aren’t exactly known for being poor, after all. However, there is absolutely no way of getting around the fact that, if you want to start a successful business and avoid future financial difficulties and even bankruptcy, you need to invest in good legal counsel when you set up your business. If you don’t do this, you could end up making a mistake somewhere down the line and getting sued and, as I’m sure you will know, the cost of litigation, not to mention the cost of compensation should you lose a case, can be astronomical.

Great People

You can try, but I would bet against you starting a successful new company without a few good people by your side to help you along the way. Every company’s biggest cost is its payroll and hiring more employees than the minimum or those who don’t exactly come cheap might seem like a good way to cut business costs, but if you want your company to grow, you need to invest in the most creative, hardworking qualified people and you need to invest in enough people so that none of you are spread too thin.

As the old cliche says “Sometimes, you have to speculate to accumulate.” This is something that is certainly true in the startup world, and especially when it comes to these particular things.

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If you look at the best ways to invest your money, many people will recommend investing in your education. The reason is that spending money on your education isn’t just a one-time investment. Adding qualifications to your resume is an investment in yourself and could lead to higher earnings in the future. You’re not buying an asset that could start depreciating or taking a risk on an investment that could end up losing you money. If you want to invest in your education, there are a few smart ways you can do it. Try the following tips to consider your options.

Go to College

There will always be controversy over whether it’s necessary to go to college. Of course, not everyone wants or needs a college education. And some people will say that studying certain subject isn’t going to help you in your career. However, even though it can be expensive, going to college can do a lot for you in the long-term. There are several options to explore if you want to find one that works best for you financially. There’s the choice of going to community college, attending a college in your state, scholarships, or even studying online. Gaining postgraduate qualifications will also often help to boost your career.

Take a Course

Whether or not you choose to attend college, your education doesn’t need to stop once you’re no longer in school. It’s always worth exploring your options for learning new skills and improving your abilities. There are many online courses you can sign up for, but Training Connection believes that classroom learning is best. When you’re learning practical skills like how to use software, it’s useful to have an instructor who can show you how to do something. As well as investing your own money in training, it’s always useful to take advantage of any opportunities you might gain from employers.

Learn About Finances and Investment

Courses both online and offline can teach you about just about anything. You can choose skills that are useful for your career goals. But if you want to make the most of your money, learning about finance and investment is one of the best things you can do. Seek out courses in investing and managing your money if you want a good way to spend money on your education. While you can find free resources, it pays to invest in a more professional and comprehensive course, or perhaps resources like books.

Invest in Your Child’s Future

Your education isn’t the only one worth investing in. If you want another way to spend your money wisely, investing in your child’s future is also a good idea. You can help them out by saving money for their education, whether it’s a college fund or just general savings. You can also help them out when it’s time for them to go to college, perhaps by co-signing loans or simply giving them some financial support.

Education is one of the best things you can invest in because it sets you up for the future. Don’t dismiss the power it can have.

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If not managed properly, a credit card can have a massive negative impact on your credit rating. For this reason, you shouldn’t just apply for credit cards on a whim; You need to weigh up all the pros and cons and all the benefits before making any decisions. Shopping around to get the best deals on your credit card is always a sensible option, so here is a list of things that should look out for when you do.

1. Annual Percentage Rate (APR)

This is the cost for using the card if you don’t pay off the balance in full every month. Have a look around for credit cards with the lowest APR, so that you have to pay less interest back if you can’t pay the balance off in full for a month or two.

2. Credit Limit

This is the amount of money that the credit card issuer has agreed to let you borrow. This amount will vary depending on your credit score, current financial situation, and other facts. Because of this, you could be offered anything from a couple of hundred pounds to thousands. Regardless of your credit limit, you will want to avoid spending anywhere near your credit limit, as this will negatively impact your credit score.

3. Annual Fee

Some cards add a fee on top of your balance each year for the use of your card. Like with the balance, you will have to pay interest on this fee unless you can pay the full balance at the end of the month.

4. Charges

Ensure you know of any possible charges for using the card, going over your credit limit, spending money abroad, or making late repayments to avoid any nasty surprises. You can check this on your credit agreement.

5. Minimum Repayment

Even if you can’t afford to pay the full balance each month, you will still be required to make a minimum repayment. This doesn’t tend to be more than around £5 or 3% of your balance, but you should try to pay much more than this otherwise it will take longer and cost much more to pay off your debt.

6. Cash Back

Some credit cards will refund you a percentage of your spendings back onto your card. Even if a credit card advertises cash back, you will want to check the small print, as they may only offer this for customers who spend less or more than a certain amount, or ones who have paid off their balance in full at the end of the month. Websites like best.creditcard compare the cash back offers from a range of different credit cards, as well as other benefits.

7. Points & Rewards

Some credit cards offer points every time you spend money which can later be converted into different types of rewards. These rewards can include vouchers, loyalty points for supermarkets, or even football merchandise.

Be sure not to apply for many credit cards in a short amount of time, as this will harm your credit score. Instead, compare the benefits and see which one fits you best, and ensure you make your repayments if you are accepted.

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When you’re looking for ways to save money, it can be easy to make chops and changes to the things you need in life. There are a lot of expensive areas in life, and the ones at the forefront will usually take precedence over the less important. Of course, though, things like insurance are only less important until you need them. Living without cover for certain areas of your life can be very risky, and to help you understand, this post will be going through some of them. Along with this, it will also be helping you to save some money without cutting them out.

Health And Life

If you’ve ever been to a hospital before, you probably already understand the great costs which can come with it. Even an ambulance ride could set you back several thousand, and this is before you’ve been treated. You can’t avoid these costs, but, with health insurance, you can have someone else pay for it. Along with high hospital bills, a lot of people fail to consider the costs of their funeral and other arrangements when they pass on. To cover this, companies like lifeinsurancequote.co can be used to provide life insurance to those with dependents. It’s always best to start something like life insurance nice and early, as you usually have to save a certain amount before the company will pay anything to your loved ones.

Car

Next, you can start to consider the other important areas in your life. Most people can’t live without a tool like their car. You use it to get to work, and you probably use it for other important parts of life, too. But, if you were to have a crash or had your car stolen, you would be left without until buying a new one. Car insurance can protect you from these sorts of issues. In most places, this sort of cover will be a legal requirement, and you will get in trouble without it. You can use comparison sites to find the best value car insurance, but it’s also worth shopping around yourself, too.

Home And Possessions

With your car sorted out, you can start to think about the other possessions you own. To start with this, it’s best to think about the biggest item you own; your home. In the case of a catastrophic event, like a fire or a storm, you might not be able to afford to repair your home. Along with this, in cases of theft and burglaries, it can be almost impossible to get your hands on the items you’ve lost. Home and contents insurance can cover this sort of area for you, and websites like www.usa.gov can help you to find the best options. It’s important to do plenty of research when you’re choosing cover like this, as a lot of the options you have could be very confusing.

Hopefully, this post will give you a good idea of what can be done when you’re trying to assess the risks of living without insurance. In most cases, it’s best to make sure that you have as much as your life covered as you can. Of course, though, not everyone can afford this sort of expense. So, it could be worth thinking about the most important areas surrounding your life before you choose which options to go for.

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All businesses need to begin with a good idea and a target market that can sustain it. You may very well have those, but you’re still not getting the kind of revenue in return that you hoped for. Was the enterprise just doomed to fail? Most likely not. Instead, you might have to look at the different steps of acquiring revenue a little more closely and make sure you’re maximizing the potential of every one of them.

The source

Your revenue source is going to be the most important part of the question. You might find yourself hitting the cap on the streams you already have and finding you need more. In that event, you must start looking at the opportunities for new business. New product variations, new locations, new additional services. You don’t have to radically change the business to find a source for new business. You can even look into using the brand in new ways, like selling your expertise to other business owners.

The customer

Being competitive with your prices sounds like a realistic tactic for taking on some of your more established competitors. But the truth is that customers are often willing to pay more than we expect them to. They’re willing to pay it when a business truly invests in better customer service and more interactive communication. A study showed that 39% of customers feel that most companies feel to live up to their expectation of customer service and that 73% are willing to pay more for better service.

The payment

As important as the customer service is how the customer actually pays. In many ecommerce platforms, poor user interfaces can confuse the purchasing process, leading to what’s known as shopping cart abandonment. But the actual payment methods can be just as big a sticking point in both ecommerce and brick and mortar business. If you’re not looking at service providers like PayPal and sites like creditcardprocessing.xyz, you might very well be looking at the prospect of losing customers who don’t like having their payment options limited. Make your payment process simpler and more flexible. That’s an easy way to unlock more revenue if you have a happy customer base.

The return

That happy customer base needs a lot more attention, too, not just the new consumers you’re trying to welcome to the business. It takes considerably less investment to retain customers than it does to convert them. Nowadays, services like loyaltylion.com are boasting stats like contributing to 5.3% or 6% of a business’s annual income, which can be a huge boost. A focus on incentivizing customer returns also has the knock-on effect of creating brand fans that then go on to lead to more new customer referrals, too. It can very well hit two birds with one stone.

The more value you provide, the easier it becomes to capitalize on that value, and the more you go on to keep delivering it, the more money the business will make. Keep the tips above in mind the next time you’re thinking of how to start making more money.

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