Business Decisions to Make After Hitting the 5-Year Mark
The five-year anniversary marks a good time for business owners to stop and evaluate the company’s status and the next steps going forward. Much will depend on where the company stands in relation to where it was half a decade ago. This metric can help small business owners gauge what the next five years have in store.
Here are some typical options for thoughtful consideration:
Expand
If you’ve been in business for five years, the next question is whether or not to expand your business. Just because you are profitable and problem-free at this point does not necessarily mean the company should grow. Investing in higher production, more employees, or expanded facilities runs the risk of over-extending your financial and managerial capabilities. But if everything is running smoothly with savings in the bank and careful use of small business loans, this may be the time to take your company to the next level in moderate rather than giant steps. Scaffold your growth incrementally to minimize the risk of loss while assessing each new phase of development.
Upgrade
With operations running smoothly, you may want to upgrade machinery or processes to save time. While this usually entails an up-front investment, with a clear eye to the economy and a realistic view of possibilities, upgrading to new or improved assets can set the bar higher to help the company reach new goals. Upgrading equipment may help to keep your business competitive within the industry while soon seeing more profitability.
Reorganize
At five years, it may be time to consider reorganizing the company. You may want to step back from leadership to let an outside person come in with fresh ideas. The business may have grown to the point that you decide to establish a subsidiary branch for a specialized offshoot product. Department divisions could become more diversified. Future growth may need to be strategized and direct the reorganization for a leaner budget or increased productivity.
Refocus
If profits are lagging or employee performance is sliding, it could be time to refocus company efforts into rebuilding the product line. This might be a good opportunity to introduce motivational employee training, too. If the company has experienced mission creep or the original goals have shifted, this is a good time to reevaluate and refocus company objectives.
Sell
When a business reaches and exceeds the original goals, another option is to sell the company. You might feel there is nothing further to be done within the company, and it is time to find a new challenge. Conversely, profits may be so low or so high that you have neither the drive nor the ambition to stay at the helm. If you decide to sell, take time to plan an effective exit strategy to optimize overall gains.
An entrepreneur who reaches the five-year sustenance goal of a business deserves applause. Rather than resting on company laurels, make a careful decision about where to take the company from here. Whether you hold on and grow via the above methods or decide to sell and move on to other endeavors, evaluate the first five years of performance in detail to see what you have learned and how that knowledge might be applied in the future.