A Closer Look At The Steps Of Revenue Can Help You Get A Lot More Of It

By admin, September 19, 2017

All businesses need to begin with a good idea and a target market that can sustain it. You may very well have those, but you’re still not getting the kind of revenue in return that you hoped for. Was the enterprise just doomed to fail? Most likely not. Instead, you might have to look at the different steps of acquiring revenue a little more closely and make sure you’re maximizing the potential of every one of them.

The source

Your revenue source is going to be the most important part of the question. You might find yourself hitting the cap on the streams you already have and finding you need more. In that event, you must start looking at the opportunities for new business. New product variations, new locations, new additional services. You don’t have to radically change the business to find a source for new business. You can even look into using the brand in new ways, like selling your expertise to other business owners.

The customer

Being competitive with your prices sounds like a realistic tactic for taking on some of your more established competitors. But the truth is that customers are often willing to pay more than we expect them to. They’re willing to pay it when a business truly invests in better customer service and more interactive communication. A study showed that 39% of customers feel that most companies feel to live up to their expectation of customer service and that 73% are willing to pay more for better service.

The payment

As important as the customer service is how the customer actually pays. In many ecommerce platforms, poor user interfaces can confuse the purchasing process, leading to what’s known as shopping cart abandonment. But the actual payment methods can be just as big a sticking point in both ecommerce and brick and mortar business. If you’re not looking at service providers like PayPal and sites like creditcardprocessing.xyz, you might very well be looking at the prospect of losing customers who don’t like having their payment options limited. Make your payment process simpler and more flexible. That’s an easy way to unlock more revenue if you have a happy customer base.

The return

That happy customer base needs a lot more attention, too, not just the new consumers you’re trying to welcome to the business. It takes considerably less investment to retain customers than it does to convert them. Nowadays, services like loyaltylion.com are boasting stats like contributing to 5.3% or 6% of a business’s annual income, which can be a huge boost. A focus on incentivizing customer returns also has the knock-on effect of creating brand fans that then go on to lead to more new customer referrals, too. It can very well hit two birds with one stone.

The more value you provide, the easier it becomes to capitalize on that value, and the more you go on to keep delivering it, the more money the business will make. Keep the tips above in mind the next time you’re thinking of how to start making more money.